15 Steps to Becoming a Successful Stylist
Create an online portfolio of your work. Not just work you like….display a variety of
styles so that your talent really shines.
Create a business card with your name and the address
of your portfolio along with your phone number.
Drop it with every salon owner whose salon you would like to work. Offer to work a day or two for free to
demonstrate your professional personality, style and talent.
Develop your ‘serving’ nature. As a new stylist-offer to assist
everyone-clients and workers as well.
When you get the opportunity to meet a client, act
like a professional: LISTEN and deliver what the client asks for and then you
ASK for their future follow up appointments by educating your clients ‘how-to’
keep their great style in shape.
If your salon offers classes-attend them all-even if
you think you know everything they expect to cover. If you know everything-you can help others
learn. If you learn even just one
thing-you can share that with your clients.
Make yourself available to work all the hours that are
available. If the salon is open 7
days-work 6-7 days for at least the first year to allow clients to get used to
seeing you. Hang coats, pour coffee,
sweep the floor-do whatever it takes to keep you in the eye of the client. Keep a printed copy of your portfolio
available for anyone to look through when choosing a hairstyle.
Make your shampoo and finishing count. These, along with instructions for at home
care are the keys to getting a client to return.
Remember your client is coming to see you for a
service and some socializing. Keep your
conversation professional and friendly.
Do Not share your problems and Do Not give advice other than how to care
for their hair. You can offer
condolences and understanding, but, that’s all.
Leave the advice to the professionals.
It’s fun to be creative but, unless your client likes
a different look every time they see you, make sure you use techniques that
allow you to duplicate your work. Too
creative and you run the risk of not being able to deliver when they say “I’d
like it the same as last time”
Find classes that improve your work and share your
experience with your clients. Everyone
likes someone who keeps improving.
Pay Attention! Your clients will tell you stories and
share personal information. In addition
to being discreet and not repeating any of your conversation, REMEMBER what you
talk about so you can ask for an update on the next visit. (“So, Mrs. Jones, how did your dog do at his
training session?”)
Try to minimize mistakes by asking questions-your
consultation time is time well spent. Never skimp on this step. Don’t rely on the last visit record. Find out what worked, what could be better
and confirm that the details are correct.
Occasionally the prior record could be written incorrectly.
Keep a positive attitude. Enjoy the good times and use your mistakes as
a learning experience. You can always
find something to take away from a mistake.
DO NOT Work for only money. Work for the reward of a job well done, the
sense of accomplishment and for the love of your profession. The money will follow.
Keep asking questions, respect the new stylists and
treat them how you wish you were treated when you were new. You will command well deserved respect and
success because you will have earned it.
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